Soft Compare

Analytics Software

Measure traffic, behavior, and conversions across your product and site. Compare analytics platforms and find a privacy-friendly alternative that fits your stack.

Tools in this category

  • Google Analytics logo

    Google Analytics

    Free / Google Analytics 360 (Enterprise)

  • Amplitude logo

    Amplitude

    Free / Pro from $995/mo / Enterprise

  • Klaviyo logo

    Klaviyo

    Free tier / Paid from $20/mo based on contacts

  • Plausible logo

    Plausible

    Free / Premium from $23/mo

  • Tableau logo

    Tableau

    Creator from $70/mo / Viewer from $15/mo / Enterprise

  • Timing logo

    Timing

    Free trial / Standard $14.99/mo / Team $19.99/mo

  • Toggl Track logo

    Toggl Track

    Free / Pro $10/mo / Team $20/mo

  • Clockify logo

    Clockify

    Free / Standard $9.99/mo / Pro $19.99/mo

  • Fathom Analytics logo

    Fathom Analytics

    Basic from $9/mo

  • Hotjar logo

    Hotjar

    Free / Basic from $32/mo / Business from $80/mo

  • HubSpot logo

    HubSpot

    Free tier / Paid from $50/mo

  • Looker logo

    Looker

    Custom pricing (Enterprise-focused)

  • Metabase logo

    Metabase

    Free / Pro from $2000/year / Enterprise

  • Mixpanel logo

    Mixpanel

    Free / Growth from $999/mo / Enterprise

  • Power BI logo

    Power BI

    Pro from $10/user/mo / Premium Capacity from $4995/mo

  • Shopify logo

    Shopify

    Free trial / Starter $39/mo / Basic $105/mo / Standard $399/mo / Plus $2,300/mo

  • Sprout Social logo

    Sprout Social

    Standard $249/mo / Professional $499/mo / Advanced $749/mo

  • Adobe Analytics logo

    Adobe Analytics

    Custom enterprise pricing

  • Heap logo

    Heap

    Free / Growth from $995/mo / Enterprise

  • Hootsuite logo

    Hootsuite

    Free (limited) / Professional $99/mo / Team $249/mo / Business $739/mo

  • Matomo logo

    Matomo

    Free / Cloud Starter from $19/mo / On-Premise

  • Pendo logo

    Pendo

    Custom pricing

  • Pipedrive logo

    Pipedrive

    Free / Essential $14/user/mo / Advanced $39/user/mo / Professional $64/user/mo / Enterprise $99/user/mo

  • Segment logo

    Segment

    Starter from $150/mo / Enterprise

  • Squarespace logo

    Squarespace

    Free trial / Personal $15/mo / Business $33/mo / Commerce $36/mo

  • Tempo logo

    Tempo

    Free / Team $6/mo per user / Business $9/mo per user

  • Zendesk logo

    Zendesk

    Free (limited) / Team Essentials $55/mo / Professional $115/mo / Enterprise custom

  • Agorapulse logo

    Agorapulse

    Lite $79/mo / Standard $179/mo / Advanced $359/mo / Enterprise custom

  • Brandwatch logo

    Brandwatch

    Custom enterprise pricing

  • Buffer logo

    Buffer

    Free / Essential $15/mo / Team $65/mo / Agency $99/mo

  • Buffer Social logo

    Buffer Social

    Free / Essential $15/mo / Team $65/mo

  • Carrd logo

    Carrd

    Free / Pro $19/year / Pro Plus $49/year

  • Chartbeat logo

    Chartbeat

    Custom pricing

  • Contentsquare logo

    Contentsquare

    Custom pricing

  • Crazy Egg logo

    Crazy Egg

    Free / Standard from $24/mo / Enterprise

  • Dixa logo

    Dixa

    Growth €49/mo / Professional €149/mo / Enterprise custom

  • Ghost logo

    Ghost

    Free / Creator $9/mo / Business $24/mo / Scale custom

  • Gladly logo

    Gladly

    Enterprise custom pricing

  • Help Scout logo

    Help Scout

    Standard $20/mo / Plus $65/mo / Pro $150/mo

  • Later logo

    Later

    Free / Starter $15/mo / Creator $40/mo / Business $80/mo

  • Mailchimp logo

    Mailchimp

    Free / Pro from $20/mo / Enterprise custom

  • RescueTime logo

    RescueTime

    Free / Premium $9/mo

  • Salesforce logo

    Salesforce

    Free trial / Essentials $165/mo / Professional $330/mo / Enterprise $660/mo / Unlimited $1,650/mo

  • Snowplow logo

    Snowplow

    Open Source Free / Cloud from custom pricing

  • Wix logo

    Wix

    Free / Premium $16/mo / Business $27/mo / Enterprise custom

  • Workday logo

    Workday

    Enterprise pricing (contact sales)

  • Zoho CRM logo

    Zoho CRM

    Free / Standard $20/user/mo / Professional $45/user/mo / Enterprise $65/user/mo / Ultimate $120/user/mo

  • Beamery logo

    Beamery

    Enterprise pricing (contact sales)

  • Clicky logo

    Clicky

    Free / Pro from $10/mo / 100k from $20/mo

  • DeskTime logo

    DeskTime

    Free / Pro $9/mo

  • Falcon.io logo

    Falcon.io

    Custom enterprise pricing

  • Guidepoint logo

    Guidepoint

    Enterprise pricing (contact sales)

  • Helpshift logo

    Helpshift

    Free / Professional $99/mo / Enterprise custom

  • Kissmetrics logo

    Kissmetrics

    Custom pricing

  • LiveChat logo

    LiveChat

    Free / Starter $20/mo / Pro $60/mo / Enterprise $150/mo

  • Metricool logo

    Metricool

    Free / Professional $19/mo / Expert $49/mo / Agency $119/mo

  • Sendible logo

    Sendible

    Starter $29/mo / Professional $99/mo / Agency $199/mo

  • SocialBee logo

    SocialBee

    Starter $99/mo / Accelerator $199/mo / Supersonic $299/mo

  • Unbounce logo

    Unbounce

    Starter $99/mo / Optimizer $399/mo / Accelerator custom

  • Woopra logo

    Woopra

    Free / Pro from $250/mo / Enterprise

  • WordPress.com logo

    WordPress.com

    Free / Personal $4/mo / Premium $13/mo / Business $25/mo / Enterprise custom

  • ContentStudio logo

    ContentStudio

    Free / Creator $15/mo / Professional $99/mo / Agency $299/mo

  • Loomly logo

    Loomly

    Starter $50/mo / Professional $150/mo / Business $500/mo

  • MeetEdgar logo

    MeetEdgar

    Pro $49/mo / Agency $99/mo / Enterprise custom

  • Mention logo

    Mention

    Standard $99/mo / Professional $599/mo / Enterprise custom

  • Strikingly logo

    Strikingly

    Free / Limited $12/mo / Pro $19/mo / VIP $99/mo

  • Interphone logo

    Interphone

    Starter €25/mo / Pro €99/mo / Enterprise custom

  • Lately logo

    Lately

    Starter $25/mo / Professional $99/mo / Enterprise custom

  • Leadpages logo

    Leadpages

    Standard $37/mo / Advanced $74/mo / Professional $116/mo

  • Pipedream logo

    Pipedream

    Free / Professional $100/mo / Advanced custom pricing

  • Postcron logo

    Postcron

    Free / Pro $15/mo / Business $35/mo

  • Tilda logo

    Tilda

    Free / Startup $20/mo / Professional $50/mo / Enterprise custom

  • Weebly logo

    Weebly

    Free / Starter $6/mo / Professional $12/mo / Performance $25/mo / Commerce $38/mo

  • Zoho Social logo

    Zoho Social

    Free / Standard $20/user/mo / Professional $45/user/mo / Enterprise custom

  • Bluehost logo

    Bluehost

    Basic $2.95/mo / Choice Plus $5.95/mo / Pro $13.95/mo / eCommerce $18.99/mo

  • Instazood logo

    Instazood

    Free (limited) / Premium $99/mo / Platinum $199/mo

  • Combin logo

    Combin

    Free (limited) / Combin Pro $9.99/mo / Combin Business $19.99/mo

What Is Analytics Software?

Analytics platforms measure how people find and use your product or website. They turn raw traffic and events into insights you can act on to grow.

How to Choose the Right Analytics Tool

  • Web, product, or event tracking depth
  • Privacy compliance and data ownership
  • Dashboards, funnels, and reporting
  • Pricing based on events or pageviews

What to Read Next

Browse the Analytics tools below and open any "[Tool] Alternatives" guide to compare pricing, features, and honest pros and cons side by side.